Want to generate higher traffic to your site? Do you want to gain quality backlinks for your site? Is your domain rating low and want to improve them?. One thing will take care of all the above necessary things. What you are looking for is “evergreen content”. This will help your site gain quality backlinks and generate more traffic. Want to know more about evergreen content? Keep reading.
What is evergreen content?
Like the title suggests, evergreen contents are the contents that never go out of date. These contents are relevant for any period and have users visiting this content at any given time. Like plants that remain green for an extended period, the content remains fresh for a long time. This evergreen content is not affected by generation and knowledge gaps as these content has an audience anywhere and anytime.
It’s not just about being relevant. It’s also about the topic and content. The case should be attractive and engaging. Let me explain with a few examples.
- How to gain weight- Be it 2021 or 2100, people will search for this topic. This content never goes out of relevance.
- How to cook rice- This is also a common topic—making it evergreen content. This content has a worldwide audience thus generating higher traffic.
- Baseball score: Baseball has a high viewership and more audience. They are thus making it an evergreen content for users. Basketball fans are always wanting to learn about scores.
- Presidential election results: This topic will change now and then. So it’s not evergreen content.
- Australian forest fire news: This news happened in 2020 and had the spotlight for a few days. But gradually the readership decreases, focusing on other topics.
- Google algorithm updates: Likewise, Google updates its algorithm every few months, so it is hard to keep a track on these updates. And once a new update comes, the old one becomes irrelevant.
- Trump vs Biden- This topic took a surge in 2020 but became uninteresting for people once the election gets over.
With the above-given examples, you would have come to know what is evergreen and non-evergreen topics. So look out for them according to your website content. Every niche or market has its very own evergreen contents that stand the test of time. It’s useful to find those evergreen content.
Evergreen contents are about the general content idea around the evergreen topics. The content might contain several evergreen topics. This is a differentiation between evergreen content and evergreen topics.
Health tips, weight loss tips and weight gain tips:
Ten ways to gain weight quickly: This is a shared content for any period. This doesn’t change. Maybe a few ingredients and foodstuff might change. But people are still going to look for this content. You can look at some of the articles in the articles. Evergreen content may update it many months ago, but still relevant to the public.
Cooking and recipes:
How to cook rice- Rice is a necessary cooking ingredient for most of the world. So the cooking content and this topic will remain relevant for many years to come. There may be some change in the ingredients, but the procedure will remain the same. Same for many recipe and cooking tips. You might have seen many cooking tutorials on Youtube dating back to 5 to 10 years but still relevant. This is due to its evergreen content.
Evergreen content for organic traffic:
Evergreen content is necessary for a website’s traffic. Let’s look into its importance with an example. When Joe Biden won the election, Newyork Times reported it. It had a spike of organic traffic for a few days. Because there was one of the few other media that first broke out the news to the public when this big news got broadcasted, they eventually had a lot of traffic. After a few days, people were uninterested in the election results, and the traffic became normal.
So now you will have an idea about the importance of evergreen content. These contents help you to spike your organic traffic. So your sites need a dose of fresh and evergreen content now and then.
Importance of evergreen content:
Less burden of work and updates:
With evergreen content on your site, there is less work for you to update the content. This saves your time, and you don’t have to worry about new content for quite some time.
Regular organic traffic:
If you want to rank higher in google and generate some organic traffic to your site regularly, evergreen content is away. Google’s main feature is to answer people’s queries with a relevant article or feed. If your content is outdated, then Google has no use of your website. So posting evergreen content will help you to generate organic traffic to your site.
If you look at most SEO sites like Ahrefs or Moz, they post more evergreen content and less daily updates. Their main reason is to gain more organic traffic.
How to find evergreen content?
If you want some evergreen content for your site but don’t know where to start, we will help you. Below we have some of the standard procedures to find evergreen content for your niche.
Keyword research is a primary thing to do for any content you are going to create. For selecting evergreen content, you have to look into the search volume of the keyword. Also, look into the keyword difficulty to get an idea of prioritizing the keyword and how you can succeed in ranking your page for that keyword.
Ahrefs tool or Moz tool will help you in keyword research. They will give you many details about parents topics. You can also look at the competing sites and the keywords they rank and their traffic for the specific keyword.
Now and then, there are several positive trends happening on the internet. As a content creator and website owner, SO has to look for trending topics that are positive and help your site’s ranking. You can use tools like Google trends to know about popular trending topics.
The above-shown data is for the term “how to make movies”. You can see the graph fluctuating over time. In this way, you can know about the trends in your website’s topic too. Google trend is a simple tool which is also easy to use by beginners.
How to create evergreen content?
Now that you know how to find an evergreen content, the next step you should know is how to create one. Creating evergreen content may be tiresome but essential for your website.
- Unique topic and content:
Many online searches happen on Google. To rank higher in Google, you need to develop unique content with fresh and quality information. Ahrefs uses the term called “10X content”. These contents are unique in their given topic. Your content should be useful for the readers; it should be unique and fresh and solve the problem your user came in for.
Also, you should know there are many competitions on the internet. Be it any field; competition is there. So you should ask yourself “Why should the audience choose your content over others”. Your article or content should also show that you have authority over your topic and know your stuff.
- Avoid short lifespan contents:
Some concepts and trends only last a few days. Using those concepts for your website is not advisable for a longer run. For example, a trending idea now is “The Queen’s Gambit” series on Netflix. If your article or content is based on this, in a few months it will be outdated. So look out for ranges that have a longer lifespan.
- Avoid short span words:
Avoid words like “Last Year”, “Last month”, “Yesterday”. The potential of these words will deteriorate day by day. If your article has these words, you have to update them regularly, which takes a lot of time.
How can you maintain your evergreen content?
There are few tips which will help you to maintain your evergreen content.
- Check your rankings often:
The ranking will tell you how relevant your content is. By checking your site’s order and the keywords, you will get an idea about your content status. If your ranking is decreasing, you will know that your site needs a content update.
- Revitalize your content:
If your ranking is decreasing, then it means that some of your contents need to be refreshed. This may be due to some of the information in your content might be outdated. Information like statistics, screenshots and dates mentioned in the title needs to be refreshed. Once you have updated your content, this will help to increase your site’s ranking.