Domain authority

What is domain authority?

    Domain authority, also sometimes called “thought leadership,” is the authority of a domain or website which has relevance over a specific industry or a subject matter. The domain authority is a website score developed by “Moz,” which determines its ranking factor and ranking in SERP results. Domain authority directly affects your website ranking, so the more your website has the domain authority, the higher your website ranks in SERP results. 

     The domain rating ranges from 0 to 100. The higher the domain rating, the stronger your website’s authority is. Let’s see that with an example. 

    The above data is gained from the ahrefs tool, which is an online SEO tool. The domain rating of “” is 90, according to ahrefs. Now, this is a higher domain rating, which helps the site to rank higher. There are many data like URL rating, backlinks, and referring domains, which are also important. 

How to know “domain rating”?

     Various online tools help you to know domain ratings. There are paid tools like Moz and ahrefs, which allows you to see any website’s domain rating. I mostly use ahrefs tools since it gives pretty accurate ratings and data. And top of that, it is also easy to use. KNow that these tools are paid tools. There might be some tools that are free to use, but the data might not be correct. So I advise you to use ahrefs or Moz tool. 

     Just search for what website you want to know the domain rating for. For example, if you’re going to find the domain rating of “Scoopwhoop,” all you have to do is type the ScoopWhoop main URL or copy the URL and paste it in the search bar and then click search. And then you are given several data like URL rating and domain rating etc. These tools help analyze your competitor’s website and know their ranking methods. 

How does ahrefs calculate” domain rating”?

Two main features determine the domain rating of a site. The quality backlinks and quantity backlinks are essential for determining your website’s domain rating. I will go step by step through the “domain rating” procedure of ahrefs. 

Step 1:

The first thing the Ahrefs tool does is it looks for the unique domain links which have been given to the targeted domain. 

Step 2:

Then, it checks the authority of the domain, which gave links to the targeted domain. Not any backlink will increase your domain rating. The other site should also have a good domain rating score. 

Step 3:

The next step is Ahrefs checks how many unique links the referring domains link to. Now, this is a gradual chain reaction that ultimately gives you a perfect score. 

Step 4:

After the tool has done its algorithm of calculating every referral site’s domain rating score and quality of the backlinks, it has a raw domain rating score. 

Step 5:

With the obtained score, the Ahrefs tool gives you a score on a 100 scale according to the raw DR score. 

     This is the process the Ahrefs tool undergoes to give you an unbiased domain rating score. 

Importance of domain authority and rating for your website:

     Many people consider that domain rating is not an essential thing in Google ranking factor. But you might be wrong. Although it’s not a top priority, Google still checks your domain rating for your website’s ranking. But Google doesn’t solely rely on your domain rating. Various other factors affect your google ranking. Moreover, the domain rating and keyword ranking go hand in hand. 

What is an acceptable domain rating score?

     The domain rating score ranges from 0 to 100. And higher the domain rating score, the better chances for ranking higher in google search results. But know that domain rating is relative, and the importance may vary from site to site. Just analyze your competitor’s domain rating and work on improving your domain rating higher than them. It’s not that the 50 rating is terrible, but 90 is excellent. It’s all relative. 

How can you improve your domain authority?

     The one way to gain good domain authority is by getting quality backlinks from authoritative websites. You might want to know what backlinks. 


     Backlinks are also called inbound links. Google investigates the number of backlinks your site must rank your website. The backlinks determine how authoritative and relevant your website’s content is. A backlink is an appropriate link given by a trustworthy place in their content. Having several Backlinks by traditional sites helps Google understand your page better and know your site’s relevance. 

Importance of backlinks:

     Google considers backlinks as “votes” given by the site, and the backlinks determine how relevant and credible the site is. The higher number of backlinks can make the generator more increased organic traffic and rank for your site. Google’s algorithm changes every few months, and backlinks played a vital role in developing Google’s “PageRank.” Google has also confirmed that backlinks are one of the top 3 critical factors in ranking factor. 

Quality content:

     The content and site should be interesting for the audience. That’s the primary task. Assume you’re zeroing in on the quality thing you likely need to organize article joins. The essential method of getting joins from others’ sites is that seals are frequently alluded to as effort, which is accurately the way. 

     It seems as though you’re reaching individuals and approaching them for assets. There are three things that you need to make your effort crusades more fruitful. Number one, you need individuals who are keen on the stuff that you do. Besides, it would help if you had a valid justification to reach them. At long last, that connecting should be valuable for the other party as well.

How to gain benefits from your “domain authority”:

     Domain rating is not just an ornament for your website. By using them right, there are many benefits to your domain authority. 

Leading against your competitors:

     Your domain authority sets a benchmark from your competitors. It tells them how much of an expert you are in your field. By having higher domain authority, you can easily rank higher than your competitors. For example, if your site’s domain rating is 90, and your competitor’s domain rating is 80, you have a higher chance of ranking higher in SERP results. 

     If you are using Ahrefs or Moz to determine the domain ranking and if both the domains have the same order, then view the Ahrefs ranking or Moz ranking to determine the strength. The domain authority analysis will help you know more about your competitors and help you get ahead. 

Gaining quality backlinks:

     Not all backlinks are equal, according to Google. A backlink is worth it according to the domain rating of the site that gives you the backlink. Let’s say that gaining a single backlink from a top reputed site does more wonders than earning 100’s of backlinks from low-quality sites. 

     Let’s assume that you have a gadgets review site. A backlink from a gadget brand (MI, for example) is much more worth than a backlink from an ordinary site. Google checks the “Domain Rating” of the areas that give you backlinks and analyzes your site accordingly. But getting a backlink from a top site is very difficult but worth it. 


     In conclusion, domain authority is one of the fundamental features to increase your website’s ranking. It may not be a primary ranking factor for Google, but it still affects your position in SERP results. To gain momentum against your competitors, I recommend you increase your domain rating. And always use trusted and paid tools like Moz and Ahrefs to calculate your domain ranking because they give better data than any other site. 


Leave a Reply

Your email address will not be published.