What are backlinks?

     Backlinks are also called inbound links. Google investigates the number of backlinks your site must rank your website. The backlinks determine how authoritative and relevant your website’s content is. A backlink is a relevant link given by a trustworthy site in their content. Having several Backlinks by authoritative sites helps Google to understand your page better and know your site’s relevance. 

      You should also have a few inbound links from low-profile domains to boost your page’s ranking. Backlinks are also important for Google’s PageRank. Many people think that PageRank has lost its importance in recent times, but Google’s Gary Illyes has tweeted that Google still uses PageRank to rank its websites. Relevance and Authority are the key factors in backlinks and how Google uses them to rank your page.  

Why are backlinks important?

     Google considers backlinks as “votes” given by the site and the backlinks determine how relevant and credible the site is. The higher number of backlinks can generator higher organic traffic and ranking for your site. Google’s algorithm changes every few months and backlinks played a vital role in developing Google’s “PageRank”. Google has also confirmed that backlinks are one of the top 3 important factors in ranking factor. 

How to create backlinks?

Linkable assets:

     To create backlinks to your site, you should have something called “linkable assets”. A linkable assets can be a blog, post, video or an article which people can link to. Linkable assets should also be a great piece of content so that the other websites will be willing to link them.

Link roundup:

     Link roundups are the quality blog posts you post on your site frequently for the sole purpose of giving quality content and linking them. These link roundups can be a daily,weekly or monthly blogspot according to your needs. By using the “keyword”+”link roundup” you can pitch your link roundup online and suggest the other sites they can link them. If the other sites find your blogpost useful they might even publish them on their social media. 

Moving man method:

     The Moving Man method was first coined by  Brian Dean, a backlink expert at Backlinko. This method is a process of building some quality backlinks to form relevant sites in the industry. 

 1: Find destinations or assets that have changed names, shut down, or moved. 

 2: Find destinations connecting to the old page. 

 3: Give them a heads up about their obsolete connection. 

What’s more, you’re set. 

By building broken links:

     Another way to gain backlinks is by building the broken links on other sites. Let me explain it with an example. Imagining Wikipedia has content about SEO management and it has linked one of its keywords to another site. But the other site has expired or no longer in function. This link is called a broken link. 

     Now you have a site and have a linkable asset where you have a blog about SEO management. Now you can contact/email wikipedia and tell them about their broken link and you can pitch your site’s link. If the content is relevant and credible, Wikipedia will give a backlink to your site. Now you have an authoritative backlink. You can use ahrefs’s broken link checker for the task. 

Guest posting:

     For those who thought “guest posting” is outdated, jokes on you. Guest posting is still done by many sites worldwide to generate backlinks from authoritative sites. But make sure you write guest posts for your niche market and not just any random pages. Let’s say you own a gadgets review site and you write a guest post for a movie review site.

     Now in the eyes of Google, this post will look like spam, because your blog has nothing to do with that movie site. That’s why you should choose the best sites in your field and analyse them. If you are a new site, guest posting will be a great way to help you boost the site’s organic traffic. 

What kinds of backlinks are valuable?

     Now that you know about backlinks and how to generate them, how can you differentiate from a good backlink and an average backlink?. Not all backlinks are equal according to Google. A backlink is worth according to the domain rating of the site that gives you the backlink. Lets just say that, gaining a single backlink from a top reputed site does more wonders than gaining 100’s of backlinks from low-quality sites. 

Backlinks from trusted websites:

     Like we said earlier, let’s assume that you have a gadgets review site. Now a backlink from a gadget brand (MI for example) is much more worth than a backlink from an ordinary other site. Google checks the “Domain Rating” of the sites that give you backlinks and analyzes your site accordingly. But getting a backlink from a top site is very difficult but totally worth it. 

Relevance between the two sites:

     When you get a backlink from a site Google analyzes the two sites and what it has in common. Because backlinks from irrelevant websites can confuse Google and disrupt your website’s relevance and credibility. 

The “dofollow” link:

Google overlooks links with the “nofollow” label connected to it. At the end of the day, nofollow links don’t check search engine positioning calculations. Luckily, by far most of links on the web are “dofollow” links. What’s more, the vast majority of the links that have the nofollow label aren’t that significant in any case. For instance, links from these sources will in general be nofollow: 

  1. Blog remarks 
  2. Official statements 
  3. Paid ads 

     These links aren’t too useful for SEO at any rate, so it is anything but a serious deal that they’re nofollow.


     On the whole, we learnt that backlinks are an important factor when it comes to the site’s ranking factor. Also the easier the backlinks to get, the less value the backlinks has. Because backlinks from authoritative sites are hard to get. Goggle doesn’t treat all the backlinks equally. Backlink’s worth are calculated by the giver’s site DR (Domain Rating), relevance and placement. Get started in generating backlinks for your sites now. 




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